NOMENCLATURE + BRAND NAME DEVELOPMENT

IMPORTANCE OF BRAND NAME

Having the right kind of brand name is half the battle in creating the right kind of brand recall, market exposure and build trust with your target audience. Savvy entrepreneurs and businesses invest in getting the right kind of brand name because they realize that a brand name sticks around the for the duration of the business or company and unlike the business logo, color palette or website design, can not be changed once it has been selected and started being used.

HOW DOES IT WORK?

WE TALK TO YOU TO UNDERSTAND YOUR BRAND VISION AND GOALS

One of our brand strategists will connect with you to understand where you are in your Brand Journey

DEEP DISCOVERY AND RESEARCH

We conduct deep research on the company, the industry in general and then we brain storm to come up with inventive, experimental, evocative and general names. We try and keep the names unique.

TRADEMARK AND DOMAIN NAME SEARCH

For each of the brand names that we come up with, we conduct a preliminary trademark search and also ensure that a domain name is available to register.

BRAND NAME PRESENTATION

We then present you with a list of 4-6 names and discuss with you on what the brand means and how the name relates to the brand. This is a good time to look at the core values and core identity.

100% COPYRIGHT TO THE BRAND NAME

At the end of the project, we will give you a certificate of ownership of the brand name. You will have 100% copyright over the name.

© 2020 BRADY MCINTOSH DESIGN