BRAND STRATEGY

YOUR BRAND STARTS HERE

Great brands create emotional connections with their customers – they inspire people to take action. Your customers want to know what your brand stands for. Consumers no longer believe advertisements and the communication landscape has changed drastically in the last few years with technology playing a major role in who people buy from.

Our Brand Strategy program will take you on a journey to build a unique and empowering brand – one that attracts customers like a magnet by creating the right perception of your brand that aligns with the worldview of your customers.

Through 5 phases, we will take your business from scratch and create a strategy that will instantly set your brand apart from the competition and gain the mindshare of your ideal customers. The end result is a brand strategy playbook as well as a beautifully designed brand identity that will help guide your brand to success.

HOW DOES IT WORK?

  • Schedule a 20 minute discovery call with BRADYMCINTOSHDESIGN.

  • On the discovery call we discuss your goals for your brand. What are you trying to achieve – besides sales and revenue? We encourage you to think about the big picture and how the brand can be much more than simply selling products or services. We also talk about an overall path that your brand should take and how we can help create that path and what we can create for you.

  • We indicate a budget.

  • We then send you an email with a confirmation of the budget as well as a link to a formal proposal and pitch.

  • Once you sign up, we will begin our discovery process and then schedule video calls with you.

  • We schedule a 2 hour call to take you through identifying you brand's core values, your niche selection, etc.

  • We schedule another 2 hour call to talk about your target market, audience, customers – their pain points, what they're interested in, what a win looks like for them, and so on

  • Then we work on the brand architecture, story elements and messaging

  • The final deliverable will be a PDF presentation of your brand strategy playbook

  • We move on to creating your BRAND IDENTITY

© 2020 BRADY MCINTOSH DESIGN